Facebook Gets Friendfeed To Fight Google


Earlier today, Facebook successfully acquired FriendFeed service. This is yet another major partnership deal after the recent Microsoft-Yahoo search deal. “

FriendFeed’s 12-employee team will join Facebook family. The four founders of FriendFeed – Paul Buchheit, Bret Taylor, Jim Norris and Sanjeev Singh, will take senior positions in Facebook’s Engineering and Product teams. The founders of FriendFeed are all from Google’s development team who handled Gmail and Google Maps.

Currently, the acquisition amount is undisclosed but FriendFeed looks happy with the acquisition and the joy was expressed in a recent post on their blog.

FriendFeed was looked upon as close competitor of Twitter, microblogging service for the same task – sharing information online. However, both services combined don’t have enough users to match up Facebook’s more than 250 million user base. Facebook couldn’t buy Twitter, a service that has seen a tremendous growth since its inception, so, the next close substitute was FriendFeed. Twitter has been facing some problems like the recent worm and DDoS attack, database upscaling issues. People cannot see their tweets older than two days or to a week if they don’t tweet frequently. So having that glittering five figure updates is pointless since you’ll never get to see your first update.

In May, Google was eyeing to acquire Twitter since the search giant was interested to venture into real-time search. However, the indexing of old Twitter updates for real-time search results has been quite an issue lately. If Google buys Twitter then all the search excellence can be used for tweaking Twitter’s search code.

Facebook CEO Mark Zuckerberg said, “I’ve admired their team for creating such a simple and elegant service for people to share information.” As of now FriendFeed will work as it is and the founders are yet to lay out future plans for integration of both services. Facebook’s FriendFeed acquisition is buzzed as directly challenging Google and leap frogs Twitter. “

FriendFeed service went out cold until they had announced the second version of their API this month. So, now Facebook will make use of ex-Google’s excellence in expanding Facebook platform to the next paradigm: Real-time search. If Google and Twitter is listening to this, they better sit together at least for mutual partnership on Twitter’s search technology.

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