Gmail Overtakes YahooMail in India


According to ViziSense, an online audience measurement and analytics provider platform, Gmail, Google’s free e-mail service is now India’s largest free e-mail service provider with more than 18 million users. Yahoo Mail, which held the top spot until the previous month has now been relegated to the second spot.

Yahoo Mail boasts of 16.8 million unique users and has seen its usage dip 8 percent since August this year. This, coupled with Gmail’s continued growth which averaged 3 percent since August, has ensured that Gmail surpassed the number of Yahoo users in early October. Microsoft’s Windows Live Mail too is seeing a surge in its userbase with it managing a very impressive 8 percent growth in India since August. Rediff Mail is at number three with 6.25 million users.

However, on the global scale, it might be a while till Gmail usurps the throne from Yahoo to be the world’s largest e-mail provider. Besides, it also has another adversary to counter, Windows Live Mail from Microsoft which is right up there at number 2. As seen in a recent ComScore report, Gmail has been growing pretty fast in U.S. as well– and unless Yahoo and Windows Mail don’t do something drastic, Gmail, in its current form, will eclipse the “traditional” webmail providers in the years to come.

Incidentally, it was just last week that Yahoo carried a full front page ad across leading national dailies in India. Was this an attempt to woo its once loyal users who have started migrating to Gmail?

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